Teaching Examples

Do you have a plan?
April 13, 2007, 12:23 pm
Filed under: future, journalism, newspapers, online

Steve Yelvington asks:

Can you articulate the mission, vision and strategy for your newspaper’s website? Can everyone on the team do the same?

Maybe it’s just the mood I’m in — but the very idea that an editor would not have clear goals for his/her newspaper’s Web site struck me as freakin’ unbelievable!

And then I had a depressing thought: Maybe the only goal some editors have is to keep the damned thing out on the margin and maybe make a few dollars.

I was looking at a few really hideous Web sites yesterday — sites that have no content on them other than shovelware, and two-thirds of the page is plastered with mismatched blinking advertisements that seem designed to send any sensible person rushing to click the Close button. It’s just hard to imagine that anyone looks at such a site — and when I try to guess what the goals for the site are, I have to conclude that it’s purely for advertisers.

Maybe no one but the advertisers themselves looks at these sites?

I know I just said this, but if your only goal is to make a profit, then how can your site be any good?

I’m not against advertising — of course I want the Web site to make money too. But a well-maintained directory of services (roofers, plumbers, electricians), for example, would actually be useful to people in your area, and if it were well-designed, they would use it. Compare that to the eyesores cluttering the left and right rails of so many newspaper Web sites. You could build it with the Google API.

Technorati tags: | | | | |

Leave a Comment so far
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: