Teaching Examples


Using blogs intelligently: Sydney Morning Herald
March 16, 2007, 9:04 pm
Filed under: blogging, blogs, newspapers, online

While clicking the links to examples within 16 Ways the News Media Can Use Blogs, I started exploring the blogs from The Sydney Morning Herald. They are really doing some interesting stuff.

First, there’s The Backpacker. If you’ve ever traveled abroad on the cheap, you’ve noticed how you meet Australians with backpacks everywhere. The Herald has three travel blogs, and what struck me about this one is the huge number of comments on the posts. A recent post titled The world’s most unfriendly country attracted almost 500 comments. That’s a bit extreme, but lots of the posts had 50 or more comments.

Then there is the Talking Pictures blog, by the Herald’s own photographers. They write about their own work — and the work of others. I found the discussion of a prize-winning photo from Beirut fascinating. Posts here before Jan. 10 were not drawing many comments, but since then, the responses have increased briskly. (I wonder if the Herald started promoting its blogs differently?)

Even the Herald’s Freedom of Information blog has a decent number of comments on almost every post.

What’s their secret?

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