Teaching Examples

HotJobs, Yahoo, another desperate grab at nothing
November 20, 2006, 1:51 pm
Filed under: Uncategorized

Aggregating your content into a big bundle does not build audience. It just makes another big mess that the users can’t navigate efficiently.

Giving away your local news. Oh, yeah, brilliant. The only unique thing you’re got, and you’re going to hand it over to people who know how to exploit it — and also cut you out of the equation.

Monster.com and CareerBuilder already have huge brand recognition. Sure, why not try to compete there?

Did partnering with TV stations bring any tangible benefits to any newspaper? Tell me — it will be the first I’ve heard of it.

Seven newspaper companies, wandering lost in the woods, walk into the gingerbread house. There will be a big pot boiling on the hearth very soon.

paidContent has the story — 176 papers in 38 states are in this deal.

Update (12:56 p.m.): The New York Times has added to the story. A telling snippet:

They see the announcement as the most ambitious collective effort by the industry to deal with the Internet since the New Century Network of a decade ago.

That effort to form a network of newspaper Web sites and sell online ads spanned nine companies, including The New York Times Company, The Times Mirror Company, The Gannett Company and Knight-Ridder.

The New Century Network collapsed in 1998, less than three years after formation. At the time, competition from the Internet had not developed as quickly as feared, and the companies went their separate ways.

There’s sooo much one could write about that … maybe it’s better left to the individual reader to ponder, to mull over. Please recall that Craigslist was founded in 1995.

Update (Nov. 22): Jonathan Weber of New West wrote:

The newspapers, led by Dean Singleton’s MediaNews Group, are effectively punting on the opportunity to establish themselves as the dominant local source for online news, information, and advertising services. Since they are already the dominant players in the offline world, to essentially agree to go halves with Yahoo in markets they once owned is a striking admission of weakness.

I think he is absolutely right — and he wrote it well too.

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