Teaching Examples

Video at the newspaper; bloggers shooting for TV
October 3, 2006, 1:39 pm
Filed under: Uncategorized

On the occasion of The Washington Post’s winning an Emmy award for broadband video, Nick Madigan, a reporter for the Baltimore Sun, interviewed Kate Marymont, the editor of The News-Press in Fort Myers, Florida (circ. 90,000; see profile of the newspaper).

At The News-Press … reporters known as “mojos” — for mobile journalists — carry digital cameras, wireless laptops and MP3 recorders, their work destined not for the newspaper’s print edition but for eight community Web sites run by the paper. The so-called “micro-sites” are linked to the paper’s main Web site, and each corresponds to a neighborhood or district in the area. Each micro-site, essentially a blog with pictures, news and tips, is managed by a reporter — a “mojo” — trained to use a camera and outfitted with enough equipment to post online from the road. These reporters rarely venture into the newsroom anymore, the paper’s executive editor said, instead staying within their assigned territories and focusing on revealing the area’s intricacies online.

Madigan also spoke with Mike Sechrist, general manager at WKRN, the ABC affiliate in Nashville, Tennessee:

WKRN … is teaching a group of Internet bloggers to shoot video and edit it for broadcast, and posts their blogs prominently on the station’s Web site.

… [Sechrist] says his outreach to local bloggers — two of whom have joined the staff — is an effort “to engage an audience that is not watching local or even network news.”

While no video stories by the bloggers have yet made it onto the station’s news broadcasts, Sechrist says that as many as 500 bloggers are now part of the station’s network of contacts, leading to tips, story ideas and, eventually, he hopes, scoops that will trounce the competition. The station has set up a Web site, NashvilleIsTalking.com, that aggregates the bloggers’ posts.

My friend Thom Lieb sent me a link to this article. Thanks, Thom!

Related post: Emmys for broadband video

Update (Oct. 9): NPR did a story about the Nashville folks.

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