Teaching Examples

Watching TV on your cell phone
October 2, 2006, 2:05 pm
Filed under: Uncategorized

People are doing this. Really.

Among all mobile TV users, ABC News was the most watched mobile TV channel in Q2 2006, securing 40 percent the total mobile TV audience (see Table 1). Thirty-two percent of the total mobile TV audience watched The Weather Channel, while Fox Sports and ESPN followed closely with 31 and 29 percent, respectively. (Source: Telephia)

Telephia, a research firm based in San Francisco, did not say how many people are participating in its “Mobile TV Diary Report.”

In a separate report, Telephia said that “more than 34.6 million mobile subscribers [in the U.S.] accessed the Internet via their wireless devices in June 2006.”

The latest Telephia Mobile Internet Report shows that Email and Weather sites were the top two most visited mobile Internet categories. The sports category followed, with more than 7.1 million visitors, while the Search category secured 6.5 million visitors. Additionally, more than six million mobile consumers accessed City Guides/Maps sites in June.

According to Telephia, Yahoo! Mail was the most visited site by mobile consumers in June (see Table 1). More than 5.8 million mobile consumers accessed The Weather Channel through their cell phones, while visitors to ESPN totaled more than 5.3 million. Rounding out the top five, Google Search and MSN Hotmail secured 4.3 and 3.4 million mobile visitors, respectively. (Source: Telephia)

See previous post about newspapers providing content for mobile platforms.

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2 Comments so far
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The numbers in the story sound impressive, until we find the total number of mobile TV subscribers:

“The mobile TV audience grew 45 percent to 3.7 million subscribers in Q2 2006.”

Still a very small pie relatively speaking, compared with the 34 million who access the internet via mobile phone.

Also, the report is very slim on details about how long and how often people watched.

It’s certainly something to keep an eye on, though. Perhaps mobile phone/psp/ipod gizmos will make this more popular.

Comment by Murley

This article from BBC News offers an insight into what is happening in the UK. According to reporter Ian Youngs: “It is harder work to watch than a normal TV. But if there is something worth watching, it is definitely watchable.”

Comment by A Hermida

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