Teaching Examples

Generic is dead; didn’t you get that memo?
June 30, 2006, 10:15 pm
Filed under: Uncategorized

Tim Porter reports today on a deal that would smush the San Francisco Chronicle into an online Dumpster of sorts with the newspapers newly acquired by Dean Singleton’s MediaNews — the San Jose Mercury News, the Contra Costa Times and the Monterey Herald.

What a shame. And what a shortsighted, clueless plan that would be.

Porter gets it:

Nowadays, no newsroom web manager would endorse the continued shoveling of copy from print to pixels as an online solution, but that still is what most newspapers do….

If the web has taught us anything in the last decade, it’s that generic is dead. Generic journalism, generic design, generic regard of community — dead, dead, dead. If you talked with the journalists who worked on Knight Ridder papers in the last half decade, you heard again and again how hamstrung [they] were by the constrictions of their templated web operations….

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