Teaching Examples


Yes, search absolutely DOES drive traffic
May 2, 2006, 12:56 am
Filed under: Uncategorized

In the past week or two, I have noticed that almost half my visitors to this blog come by way of search — mostly Google; then Yahoo! and MSN search; and then, Blogger and Technorati search. I mean … almost half! Who knew?

Obviously, if I have figured this out, others have too. Notably, Chris (“The Long Tail”) Anderson wrote about it on Sunday. He says:

Search (mostly Google, but a bit of Yahoo and MSN) now accounts for 37% of my traffic, and most of that is to older posts rather than new posts or just the blog’s home page.

What are the implications for news sites? As I’ve written before, this is one of those big messages of the online world that seems to fly right over the heads of newspaper executives. Oh, well.

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